An Ola!Bank mascot concept is being crafted, encompassing a diverse array of unique ideas that mirror the brand's core values—innovation, inclusivity, opportunity, and creativity. The target audience and the vibrant Brazilian culture are taken into account during the development process. The mascot's design will possess flexibility to seamlessly integrate across diverse contexts, spanning digital media, print materials, and merchandise. The presentation of the mascot concepts will manifest visually through sketches, digital illustrations, or alternative graphic materials

Create a comprehensive mascot promotion strategy for greater visibility and engagement of the Ola!Bank brand. Propose a captivating and memorable name that resonates with the target audience. Develop marketing campaigns using social media platforms like Instagram, Twitter, and TikTok to engage the audience and generate anticipation for product use. Seamlessly integrate the mascot into various hackathon-related materials such as banners, posters, merchandise, and email communication. Offer methods to measure the success of the mascot promotion strategy, including tracking social media engagement, website traffic, and user participation

The case involves creating an visually appealing design for the chosen mascot that aligns with Ola!Bank's identity and resonates with the target audience. This will be supported by the development of a comprehensive brand guidelines document, outlining usage recommendations and regulations for the mascot and its elements across diverse communication materials. The document will detail the presentation of the mascot across various platforms, including online, print, products, and event signage. It will encompass multiple versions of the mascot for different contexts, such as full-body, close-up, and simplified variants. Clear instructions will be provided to maintain consistency and coherence while integrating the mascot into various communication materials.